ALUMNI BEVERAGES
We’re Nick and Luke—two longtime friends united by big ideas and even bigger ambition. We met in university, bonding over business classes, late-night debates, and a shared dream: to build something bold, intentional, and unapologetically premium. After graduation, we each took different paths into the professional world. But the calls, the planning, the constant push to do something meaningful—never stopped. That’s when the first version of our idea was born: cocktails. Not just any cocktails—well-crafted, ready-to-drink blends we believed could shake up the market. We poured our energy, savings, and hearts into bringing them to life.
We were proud. We were ready.
And then—we hit a wall.
The LCBO said no.
Not once, twice.
Instead of quitting, we pivoted. We started paying attention — to the shift happening all around us. People were cutting back on alcohol through a social curiosity movement, prioritizing health. Searching for ways to celebrate without compromise. That’s when we realized: zero-proof cocktails weren’t a social setting limitation—they were the future.
So we tried every mocktail we could find. And honestly? Most of them were disappointing. Glorified sparkling water with a fancy name. Not something you’d crave, or confidently bring to a gathering. Nothing bold. Nothing new. That’s when we knew: if we wanted mocktails that actually tasted good, we’d have to build them ourselves.
So went back to the drawing board - not to settle, but to innovate. We studied flavour profiles, teamed up with chefs and mixologists, and crafted drinks that could stand shoulder-to-shoulder with any cocktail out there. Complex. Crisp. Layered. Tailor-made.
Not a substitue - an upgrade.
And thats how Alumni Zero - Proof Cocktails was born. The name came naturally. Alumni represents evolution. It's about graduating - not just from school, but from old habits, and outdated definitions of celebration. We're still those two guys from campus, but now we're building something that reflects the lifestyle we live and believe in: sharp focused, elevated.
The maple leaf and "A" logo? That’s our whole story in one image—Canadian roots, bold vision, and a premium standard. But we didn’t stop at drinks. To complement the beverages, we launched Alumni Lifestyle—clothing and products that carry the same message: be proud of your presence. Our Signature Sweater was the first step—premium, clean, embroidered with purpose. Today, Alumni zero-proof cocktails are gaining momentum. Not because the path was easy— but because we didn’t quit when the door closed. We believed in doing it differently. And we still do. If you’ve ever felt like the system wasn’t built for your vision— you’re one of us. If you’re choosing clarity, creativity, and connection—you’re already Alumni. Thanks for being part of the story.
– Nick & Luke Founders, Alumni zero-proof cocktails From setbacks to sips that mean something.